Lola
Summary
Lola is an intimate wedding venue and dining space inspired by the Filipino word for grandmother, a name that carries warmth, care, and deep hospitality. Our goal was to build a brand that felt like home yet looked ready for the pages of Vogue: refined, romantic, and culturally grounded.
From strategy to identity, House of Tini shaped the brand through storytelling and design, translating the feeling of family, celebration, and Filipino sincerity into an elevated, editorial aesthetic. The result is a brand that feels soft, elegant, and deeply personal.
Challenge
The challenge was to find harmony between authentic Filipino friendliness and high-end editorial sophistication. Lola needed to balance heart and polish, to feel like a warm, welcoming home while visually aligning with the expectations of modern wedding clientele.
It wasn’t just about designing something pretty! It was about ensuring that every element, from the logo to the linen-toned palette, could communicate both sincerity and style. The brand had to speak to families celebrating love, and couples curating a timeless experience.
Solutions
We created a visual language that connects heritage with modern romance.
Intertwined “L + O”: The logomark physically connects the letters, symbolising union, togetherness, and the intertwining of lives, echoing the essence of Lola as a wedding venue.
Cultural Textures: Filipiniana and Barong patterns were woven into the brand system, paying homage to Filipino craftsmanship while adding visual softness and authenticity.
Elevated Design: Elegant serif typography and a refined neutral palette of clay, blush, and cream introduced a polished, editorial tone. These elements lifted the brand into a sophisticated space without losing its warmth.
Visual Storytelling: Through photography, we leaned into textured light, soft colour tones, and intimate moments, bridging editorial aesthetics with real emotion.
Together, these layers created a brand that’s timeless yet human, a love letter to Filipino hospitality, expressed through design.
